Digital Inclusion Resources for Social Media
1. Digital Inclusion Resources
National Digital Inclusion Alliance
Kansas City Coalition for Digital Inclusion
Harvard University's Berkman Center for Internet and Society
2. Social Media Marketing (General)
- HubSpot Marketing Resources Library
- Social Media Resources by SproutSocial
- Social Media Analytics Resources by Brandwatch
- Articles by eMarketer
- Social Media Today
- Content Marketing Institute
- Internet & Technology by Pew Research Center
- Social Media Resources by Meltwater
- Salesforce Social Success
- Search engine optimization: The Beginners’ Guide to SEO
- Google Analytics Academy
- HubSpot Nonprofit Blog Posts
- Social Media Resources by NetBase Quid
3. Platform-Specific Marketing Resources
- Facebook. How to use Facebook for business.
- Hootsuite (2020). Facebook marketing in 2020: How to use Facebook for business.
- Sprout Social (2020). 7 steps to an effective Facebook marketing strategy
- Hubspot (2020). Instagram engagement report.
- Sprout Social (2020). Instagram marketing: 4 ways to update your strategy
- Hubspot. The ultimate guide to Instagram for business.
- Hootsuite (2020). Twitter marketing: The complete guide for business
- HubSpot (2020). Twitter marketing in 2020: The ultimate guide.
- Sprout Social (2020). How to create a Twitter marketing strategy for your brand
Snapchat
- Sprout Social (2020). How to use Snapchat for business in 2020
- Hootsuite (2020). Snapchat for business: The ultimate marketing guide
- Hubspot. Snapchat marketing: The ultimate guide.
- Hootsuite (2020). How to use LinkedIn for business: A step-by-step guide for marketers
- LinkedIn (2020). How to market on LinkedIn. i
- HubSpot (2020). How to master content marketing on LinkedIn.
TikTok
4. Native Analytics
Facebook Insights
- Reach, impressions, engagement rates, view times, demographics and psychographics, etc.
- Facebook Page Insights:
- Facebook Audience Insights:
- A Beginner’s Guide to Facebook Insights:
Twitter Analytics
- Impressions, engagement rates, demographics, psychographics etc.
- How to use Twitter Analytics:
- How to use 4 Twitter Analytics tools to improve Twitter ad performance
Instagram Insights
- Impression, reach, profile visits, etc.
- How to use Instagram Insights
- How to analyze Instagram Stories with Instagram Insights
Snapchat Insights
- View counts, viewing times, demographics, etc.
- How to use Snapchat Insights
5. Social Media Analytics Platforms (*indicates free trial or access)
- BrandWatch: Volume, interest affinities, geo-data, influence, keywords, hashtags, etc.; Expensive, preferred by big agencies; Admin access to social accounts not required
- *Agorapulse: Impressions, engagement rate, awareness, fans, scheduling posts, etc.; Limited analysis with one-month free trial
- *SocialBakers: Fan growth rate, average fan post per day/week/month, average interactions, engagement rates/times, demographics, etc.; Limited analysis with one-month free trial; Admin access to social accounts not required
- *Keyhole: Keyword and hashtag tracking, optimal time for posting, share of posts, top sources, demographics, top posts, influencers, geo-data; 3-day free trial; Admin access to social accounts not required
- NUVI: Reach, influencers, trending keywords and hashtags, sentiment, geo-data, etc.; Admin access to social accounts not required
- Meltwater: Reach, impressions, sentiment, top keywords, etc.; Admin access to social accounts not required
- *Sprout Social: Reach, responses, clicks, keywords, hashtags, locations, etc.; Affordable, preferred by smaller organizations for monitoring, content posting and analytics; Admin access to social accounts required
- *Hootsuite: Reach, engagement, response time, etc.; Affordable, preferred by smaller organizations for monitoring, content posting and analytics; Admin access to social accounts required
- *Social Mention: Strength, sentiment, passion, reach, top keywords, top users, top hashtag; Admin access to social accounts not required
- *Twitonomy: Keyword and hashtag analysis; Admin access to social accounts not required
- *Union Metrics: Reach, impression, top contributors, etc.; Admin access to social accounts not required
- *Mentionmapp: Network analysis results, mention maps, retweet maps, etc.; Limited analysis with free account
- Simply Measured: Engagement by content type, audience growth; Affordable, preferred by smaller organizations; Admin access to social accounts required
6. Search Engine Optimization Resources
- The Beginners’ Guide to SEO
- The Ahrefs Blog
- Alexa: Various website information including domain ranking (global and country), bounce rate, pageviews per visit, and daily time on the site; a 7-day free trial
- Moz Pro: Search visibility, rankings, keywords showing, inbound links, keyword suggestions, etc.; 30-day free trial
- Ahrefs: New referring domains, new backlinks, lost backlinks, top referring domains, top pages by link’s growth; 7-day free trial
- SimilarWeb: Global/country/category rank, total visits, traffic share, engagement, etc.; free trial
- Nibbler: Accessibility, popularity, etc.; free access