Digital Inclusion Resources for Social Media

1. Digital Inclusion Resources

National Digital Inclusion Alliance 

Kansas City Coalition for Digital Inclusion 

Harvard University's Berkman Center for Internet and Society 

2. Social Media Marketing (General) 

3. Platform-Specific Marketing Resources 

4. Native Analytics 

5. Social Media Analytics Platforms (*indicates free trial or access) 

  • BrandWatch: Volume, interest affinities, geo-data, influence, keywords, hashtags, etc.; Expensive, preferred by big agencies; Admin access to social accounts not required
  • *Agorapulse: Impressions, engagement rate, awareness, fans, scheduling posts, etc.; Limited analysis with one-month free trial
  • *SocialBakers: Fan growth rate, average fan post per day/week/month, average interactions, engagement rates/times, demographics, etc.; Limited analysis with one-month free trial; Admin access to social accounts not required
  • *Keyhole: Keyword and hashtag tracking, optimal time for posting, share of posts, top sources, demographics, top posts, influencers, geo-data; 3-day free trial; Admin access to social accounts not required
  • NUVI: Reach, influencers, trending keywords and hashtags, sentiment, geo-data, etc.; Admin access to social accounts not required
  • Meltwater: Reach, impressions, sentiment, top keywords, etc.; Admin access to social accounts not required
  • *Sprout Social: Reach, responses, clicks, keywords, hashtags, locations, etc.; Affordable, preferred by smaller organizations for monitoring, content posting and analytics; Admin access to social accounts required
  • *Hootsuite: Reach, engagement, response time, etc.; Affordable, preferred by smaller organizations for monitoring, content posting and analytics; Admin access to social accounts required
  • *Social Mention: Strength, sentiment, passion, reach, top keywords, top users, top hashtag; Admin access to social accounts not required
  • *Twitonomy: Keyword and hashtag analysis; Admin access to social accounts not required
  • *Union Metrics: Reach, impression, top contributors, etc.; Admin access to social accounts not required
  • *Mentionmapp: Network analysis results, mention maps, retweet maps, etc.; Limited analysis with free account
  • Simply Measured: Engagement by content type, audience growth; Affordable, preferred by smaller organizations; Admin access to social accounts required

6. Search Engine Optimization Resources