Resources
2. Social Media Marketing (General)
- HubSpot Marketing Resources Library
- Social Media Resources by SproutSocial
- Social Media Analytics Resources by Brandwatch
- Articles by eMarketer
- Social Media Today
- Content Marketing Institute
- Internet & Technology by Pew Research Center
- Social Media Resources by Meltwater
- Salesforce Social Success
- Search engine optimization: The Beginners’ Guide to SEO
- Google Analytics Academy
- HubSpot Nonprofit Blog Posts
- Social Media Resources by NetBase Quid
3. Platform-Specific Marketing Resources
- Facebook. How to use Facebook for business.
- Hootsuite (2020). Facebook marketing in 2020: How to use Facebook for business.
- Sprout Social (2020). 7 steps to an effective Facebook marketing strategy
- Hubspot (2020). Instagram engagement report.
- Sprout Social (2020). Instagram marketing: 4 ways to update your strategy
- Hubspot. The ultimate guide to Instagram for business.
- Hootsuite (2020). Twitter marketing: The complete guide for business
- HubSpot (2020). Twitter marketing in 2020: The ultimate guide.
- Sprout Social (2020). How to create a Twitter marketing strategy for your brand
Snapchat
- Sprout Social (2020). How to use Snapchat for business in 2020
- Hootsuite (2020). Snapchat for business: The ultimate marketing guide
- Hubspot. Snapchat marketing: The ultimate guide.
- Hootsuite (2020). How to use LinkedIn for business: A step-by-step guide for marketers
- LinkedIn (2020). How to market on LinkedIn. i
- HubSpot (2020). How to master content marketing on LinkedIn.
TikTok
4. Native Analytics
Facebook Insights
- Reach, impressions, engagement rates, view times, demographics and psychographics, etc.
- Facebook Page Insights:
- Facebook Audience Insights:
- A Beginner’s Guide to Facebook Insights:
Twitter Analytics
- Impressions, engagement rates, demographics, psychographics etc.
- How to use Twitter Analytics:
- How to use 4 Twitter Analytics tools to improve Twitter ad performance
Instagram Insights
- Impression, reach, profile visits, etc.
- How to use Instagram Insights
- How to analyze Instagram Stories with Instagram Insights
Snapchat Insights
- View counts, viewing times, demographics, etc.
- How to use Snapchat Insights
5. Social Media Analytics Platforms (*indicates free trial or access)
- BrandWatch: Volume, interest affinities, geo-data, influence, keywords, hashtags, etc.; Expensive, preferred by big agencies; Admin access to social accounts not required
- *Agorapulse: Impressions, engagement rate, awareness, fans, scheduling posts, etc.; Limited analysis with one-month free trial
- *SocialBakers: Fan growth rate, average fan post per day/week/month, average interactions, engagement rates/times, demographics, etc.; Limited analysis with one-month free trial; Admin access to social accounts not required
- *Keyhole: Keyword and hashtag tracking, optimal time for posting, share of posts, top sources, demographics, top posts, influencers, geo-data; 3-day free trial; Admin access to social accounts not required
- NUVI: Reach, influencers, trending keywords and hashtags, sentiment, geo-data, etc.; Admin access to social accounts not required
- Meltwater: Reach, impressions, sentiment, top keywords, etc.; Admin access to social accounts not required
- *Sprout Social: Reach, responses, clicks, keywords, hashtags, locations, etc.; Affordable, preferred by smaller organizations for monitoring, content posting and analytics; Admin access to social accounts required
- *Hootsuite: Reach, engagement, response time, etc.; Affordable, preferred by smaller organizations for monitoring, content posting and analytics; Admin access to social accounts required
- *Social Mention: Strength, sentiment, passion, reach, top keywords, top users, top hashtag; Admin access to social accounts not required
- *Twitonomy: Keyword and hashtag analysis; Admin access to social accounts not required
- *Union Metrics: Reach, impression, top contributors, etc.; Admin access to social accounts not required
- *Mentionmapp: Network analysis results, mention maps, retweet maps, etc.; Limited analysis with free account
- Simply Measured: Engagement by content type, audience growth; Affordable, preferred by smaller organizations; Admin access to social accounts required
6. Search Engine Optimization Resources
- The Beginners’ Guide to SEO
- The Ahrefs Blog
- Alexa: Various website information including domain ranking (global and country), bounce rate, pageviews per visit, and daily time on the site; a 7-day free trial
- Moz Pro: Search visibility, rankings, keywords showing, inbound links, keyword suggestions, etc.; 30-day free trial
- Ahrefs: New referring domains, new backlinks, lost backlinks, top referring domains, top pages by link’s growth; 7-day free trial
- SimilarWeb: Global/country/category rank, total visits, traffic share, engagement, etc.; free trial
- Nibbler: Accessibility, popularity, etc.; free access